Let Leveraged Income Help Make Your Money Work For You!

 Developing a blossoming career online is becoming a very enticing vocation choice for a lot of people these days. This is especially true for those who find themselves being laid off due to downsizing. If you are one of the people hoping to do just that, then you will need to take it step by step to make sure you get all you can out of the opportunity. You may find that network marketing is the right choice for you in the online business world. If so you'll want to make sure you get the most for the money you invest! In order to do this you will want to lean towards leveraged income. This article is going to tell you how to find them and exactly what they are, and how they can work for you!

Wouldn't it be nice to have a steady income that does not require your direct involvement and constant worry? This is one of the main reasons people choose to work online, because they want to work hard but also have their website and marketing work for them at the same time. Basically you will want your money to work for you! That is exactly what leveraged income does it works for you! If you would like to take advantage of this, you will first have to make sure you are involved with a direct sales company for your network marketing. You will have to specifically find a company that offers this type of income as well as compensation plans. You will want to see a high dollar amount on your sales commission. With a company like this you will have leveraged income in the palm of your hand and hopefully earning you a lot of money!

Once you get your marketing business going, which may take some time; you will hopefully see your income in motion. It seems logical that with this type of income, the more people you recruit into your marketing program the better. If you have a thousand dollar commission, it will be a grand in your pocket with every agreement to take part in your program. Even just one person per month would be a great start in the first few years. There are a couple of good examples of leveraged income in the business world such as a fitness trainer, or academic tutor. The more clients they have the more they earn. You will essentially be attempting the same thing. Also consider advertising avenues that will allow you to reach large groups of people all at once!

Once your network marketing business starts to expand, you will be able to move onto the next step. You will want to find others who can essentially take your place. Not necessarily replace you ,but to start recruiting and take over some of your daily duties. With a little luck these people can turn into employees. What this means is you will be on your way to a passive income. From the start, you had to have your sights set on a leveraged income. But the ultimate goal in that was to eventually achieve a passive income where you can sit back and let others let the money work for them! At the end of the day you will be happy that you chose this type of income, which works for you and not against you!

Ramiro Trevino is a successful home business entrepreneur. To find the best home based business ideas and opportunities so you can work at home visit: Work at Home Business Online Opportunity [http://www.Entrepreneur-IdeasSite.com]

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Leveraged Income Vs Residual Income

 The wealthiest people in the world will say you have to have either leveraged income or residual income. But what if you can have both?

So what's the difference between leveraged and residual income, and why it's important that you should actually go for both.

Leveraged Income

This is the type of revenue that you can earn from the work that other people do. Network marketing and affiliate marketing are two perfect examples of creating leveraged income.

Here's how that works: A company produces its products and contracts a sales team to sell the products for them. Each team leader then builds a team of affiliates who also make sales.

Each sales person earns a commission not only from their own sales, but also earns an Override commission, which is a percentage of the sales the affiliates make.

The more affiliates you can build into your team, or downline, the more sales they make, the more commissions you'll earn.

Your income is then leveraged against the amount of sales your downline makes. In network marketing, each time one of your affiliates signs up a new member on their team, you also earn a percentage from their sales and purchases too.

A good team leader will learn that you don't have to have a huge team to build a secure leveraged income. You can have just a handful of proactive, successful team members who in turn build their own team, and mentor their team members to each build their team, and so on down the line.

The more people in your team, the more income you can leverage by earning override commissions.

Now let's look at residual income.

Residual Income

Residual Income is one of the best types of revenue you can have. Why? You do the work once, and you get paid for it over and over.

What are some examples of residual income?

Anything that you only have to create once, whether it's a physical product or digital product, that you can keep selling over and over to hundreds and thousands of people without having to manufacture it again.

The first thing that comes to mind is Books. The author only has to write the book once but it's sold over and over.

In the online world, there are a lot of ways to create residual income, from creating website templates to writing digital eBooks. Create the products once and sell them over and over.

Leveraged Income + Residual Income = The Perfect Combination

One way to build a solid residual income, as an example, is to create a roadmap of sorts, a duplicatable system that your team members can use to earn and recruit team members.

You only have to create and test that system once and share it with your team, teach them how to use the system and build their teams.

From there, you've automatically created a leveraged income from the efforts of your team.

It Doesn't Happen Overnight!

Residual income methods may work pretty fast for some people. For example, you can write a whole autoresponder series and sell it at $50 each over and over, and make money almost overnight.

But it may take weeks, months or even years to build a solid, successful team full of active members who do what's necessary to build a leveraged income with a profitable network marketing business.

Karen Musselman works from home and blogs about different ways to make money at home. Get more money-making ideas [http://ksmusselman.com/hobbies-that-make-money/] plus watch her training videos [http://ksmusselman.com/sfi-training-videos/] for the marketing company she's a member of. Stop by Karen's blog today for more online marketing help.

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Leverage Income Vs Linear Income And Their Overall Impact

It is evident that the economic times have been changing drastically and as a result life has proven to be more demanding. With all the talks about the money crunch over the past years it would be wise for people to come up with a strategy that would give them an upper hand. Many individuals will normally look at getting rich quick. Which rarely happens and for many losing their hard earned money in the process.

Looking at Leverage Income Vs Linear Income and their overall impact on creating financial security. Anyone with a good understanding of these two foes can make a big difference for themselves financially.

Linear Income is what we are traditionally accustomed too. A large number of our society depends on linear income. That is trading your hours for dollars. Linear Income is an earned type of income that can easily be described as earning in proportion to the time you have worked whether over a period of one month, one week, or even hours. When it comes to linear income your paycheck is only visible when work is done and this is the rule of the day.

The Linear way of earning income is standard in our country and as a result it has been automatically adapted over the years. For decades now linear income has become more of a tradition and as rule one needs to be employed to get paid. Let's face it most people are wage and salary earners. We are not all built to be business owners and entrepreneurs.

Many people would easily come to the conclusion that nothing comes easy in life, but at the same time we also say that life is what you make it. So creating a financial future with leverage requires work. Time, systems, and people leverage or leverage income can be described as the road to an early and comfortable retirement.

Leverage income can also be referred to as working smart in that you generally take considerably amount of time building systems that later can deliver your products or services without your direct involvement and the system is operating hard for you. Looking at Leverage Income Vs Linear Income and their overall influence you will find that with proper planning one can comfortably live with leverage income for a longer time compared to linear income.

If you are looking for an early stress free retirement and unless you are earning six to seven figures, then leverage income could possibly just work wonders for you. Outsourcing can be used to describe leverage income since one earns from work being done by someone else, but in reality no personal effort has been put in to get the work done. When you are working and you personally do it yourself, then you restrict your money making capabilities thus earning linear income, which is susceptible to the amount of hours you can put in.

The advancement of technology can help earn profits and cash flow in less time and expand your business quicker. Computers, lap tops, smart phones, and tablet development increases your leverage by eliminated human error, increase communications faster, and allow you to do your business anywhere instead of being stuck in one place. Less effort can be exerted to get a task completed.

The internet is available in most parts of the world. This creates vast business opportunities simply through the click a mouse. The tradition of waking up daily and rushing to work can be changed overnight by simply settling for an online work at home job or business. People can learn ways to start a home based business by simply choosing bits of ideas right from the internet. With little start-up capital a computer can catapult you in the right direction.

Finally people leverage can be a tool you might want to use. With some businesses like franchises and network marketing you can use people to grow your business. Providing jobs or building other business owners can help you reach your financial goals faster. An easy system that you can duplicate is the key and with hard work, action, and a little toughness you take advantage of the many ways to leverage your income.

Charles Fitzgerald Butler Is an Entrepreneur and Chief Marketing Officer For Breg, Inc. Charles has a passion for helping people start and run successful home based businesses. You can partner with Charles and start building multiply income streams from your home. Charles' goal is to help all who partner with him achieve cash flow and profits from their business.

Keep Your Full Time Job
Build Your Fortune Part Time
Looking For 12 Serious
Key People For Business Expansion
Email Charles at: Charles at breg.inc2@gmail.com

Charles was diagnosed with Type II diabetes when he turned 30. During the last year Charles has lose 71 lbs and has put his diabetes in remission. Now he encourages people to take the Body By Vi Challenge to get their health under control and also help them create financial security.

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Passive Residual Income vs Leverage Income

 There are basically two different types of passive residual income. There is a third that is not really passive income that is also great strategy for earning more money while having to do less work. It is a great way to keep your cash flow up and not having to lose your mind due to work stresses. Residual income is money you earn revenue that occurs over time and some of the types of passive residual income include:

o An insurance agent who gets repeated commission every year when a customer renews his policy

o A network marketing or direct sales rep will earn income from her direct customers when they reorder a specific product every month

o An instructor who produces a video as such and sells it where they teach

o A marketing consultant who creates a workbook and sells it as an e-book

o A photographer/author who makes his photos available through a stock photography clearinghouse and gets paid a royalty whenever someone buys something they've done

o A restaurant or retail owner who hires a manager

As you can see, there are many different ways that you can generate passive residual income across a wide variety of businesses. You can get repeat income from the same customers, or the sales of a product to new customers. The best part is that you that may never have to repeat the initial work involved in getting stated and still earn money. Most of time the repeat work that you have to do can be done by an assistant or secretary. You can also take advantage of personal development affiliate programs like SkyQuestCom or Success University

You should know that passive residual income is not just repeat money earned. Recurring income may still require your involvement in order to get the income such as if you are a coach or consultant on a monthly retainer, or a caterer who delivers. While this can take some time out of your time it is necessary. Leveraged income basically takes the work of other people to create income for you. Some examples of leveraged income include:

o An e-book author who sells the e-book through affiliates who promote the product for them

o A network marketer who builds a down line and receives commissions on the sales made by those that are in it

o A general contractor who makes a profit margin on the work that sub-contractors do

o Franchising your business to other entrepreneurs which is where the real money is at

You should note that leveraged income may or may not also be residual income.

Take an online tour of today's affiliate market to see if this is the right opportunity for you.

http://www.greatwebucation.com

Chu Ern Teng is the owner of [http://www.greatwebucation.com] He aspires to create awareness on Webucation to help others to achieve financial freedom through these programs.

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5 Reasons Why You Need a Passive Income Stream

You probably have heard the phrase, "Make money while you sleep". It's a common phrase that describes the power of passive income, i.e., make a product one time and reap the rewards for years to come.

Passive income can benefit absolutely everyone, no matter what type of business you have, whether it's product-based or service-based. The key is to make your product creation process as simple and as inexpensive as possible. This doesn't mean that your product will be cheap; it means that you focus on your area of expertise that solves a common problem for your audience, and create a quality product around it.

First, let's review why coaches need to create a stream of passive income:

1. Supplement your income when a client cancels their contract. No one wants to think about losing a client (or two!) but it happens. Instead of panicking at the idea of finding a new client to fill that space, you can approach the task calmly, knowing you have passive income to fill that gap temporarily.

2. Expand your name recognition and attract new buyers from your target audience. The world is a big place, and you always have the opportunity to reach new people in your target audience. Pricing products on the low end for passive income, can entice newcomers to learn more about you and your coaching practices.

3. Attract speaking or media engagements. Event organizers and reporters are constantly searching online for speakers or interview subjects. If you have products as part of your business and have a consistent passive income marketing plan, the media will likely find you faster in their online searches. Adding these events to your media profile can elevate your authority level, too.

4. Taking your prospects through a sales funnel, starting with a low-priced passive income product, ultimately leads them to your more expensive coaching packages. A sales funnel is a must-have for coaches, because people want to know about your work prior to paying hundreds or thousands of dollars on a coaching package. Showcase your expertise with smaller, passive income products first, then entice those buyers with your higher priced packages.

5. Use passive income products as part of your overall marketing plan. When you have products, you can run promotions which garner attention on social media. Offer a freebie, a bonus, if they buy a coaching package, or offer a chapter of your eBook as a teaser to entice them to buy. Unique promotions will attract attention from new prospects in your target market.

Is Passive Income Really Passive?

There are many benefits of passive income as an additional stream of income, but some coaches have questioned if you can really 'set it and forget it' when it comes to creating passive income. Let's explore this a bit further.

First of all, creating any kind of product takes some time. Even if you're taking the information from your own experiences, you'll need time to write it out or record it. You'll need to allow time for proofreading and editing. If you outsource some of the editing and design tasks, you'll have other people's availability added to the mix. So time is certainly involved, but by delving into expert material you already know, the first part of creating the product should be simple.

Once your product is complete, you'll have a launch to prepare for. As wonderful as search engines may be, you don't want to hope and pray that people find your product; you have to tell them you have a product available, which means press releases, social media blitzes, a book release party, virtual book tour... the list could go on and on. To showcase your new product, you need to claim the spotlight.

After your launch is over, you can refocus your energies on your coaching clients; however, you don't ever want to fall into the 'forget it' phase, because people need reminding. You don't have to email them every day about your product, but don't be afraid to mention it in your weekly newsletter or as a postscript in other email blasts.

Here are some additional actions you can take to promote your product(s):

· Add a graphic to your website home page with a link to your sales page.

· Create an affiliate program for others to promote your product for a commission and send out an announcement about it.

· Create a monthly social media message which includes occasional promotions of your product.

Organic sales are wonderful, and they certainly happen, but you shouldn't depend solely on the search engines to bring buyers to you.

Paid ads on Facebook, Google, and YouTube can also get the word out about your product(s). Be sure to monitor your ad performances so you know what's working and what's not.

In Conclusion

Passive income products can boost your sales, your business assets, and your confidence. I say "confidence," because there's nothing quite as bolstering as seeing sales coming in continuously from a product you created once.

You also can expand your name recognition and attract more media attention with passive income products.

Is passive income really passive? No, but the work that needs to be done to create a product which produces passive income, only has to be done once to bring in income for years to come.

Are you convinced that creating a passive income product will increase your sales? Then you can save a lot of time by using our handy "Product Creation Planner."

Learn how to...

• Create a product that will get results for your clients and passive income for you
• Craft a sales page that sells your product on auto-pilot
• Create easy add-ons that increase perceived value, so you can charge more
• Use materials and content you already have so you can create a product in record time, any time

Find out more here: https://iaplifecoaches.org/product-creation/

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

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How Creating Digital Products Can Give You Passive Income

Have you heard the statistic that millionaires have up to seven income streams? That's seven different ways that they're making money each month. Now take a look at your business; how many streams of income do you have?

If the answer is one, then it's time to open up that creative part of your brain and create more income streams. One option is passive income products.

"Passive income" is something of a misnomer. Creating products or setting up different forms of income still takes work. But the difference is that these streams of income can work for you---almost on autopilot---for years to come.

Benefits of Passive Income

1. Increase your bottom line profits. This is the most obvious benefit, but worth mentioning, because who doesn't want to earn more profits? And (as you probably well know) limiting your practice to 1:1 coaching can be a "feast or famine" proposition. Passive income streams can help you get through the "famine" times.

But, even in "feast" times, your income from 1:1 coaching is limited to the number of clients you can handle. Passive income streams can help remove that "income ceiling" and create a cushion.

2. Regain time in your day. Hold up... I know I just said that creating products and other streams of income takes time! But jump ahead with me for a minute and think about the back end of the process, when your income stream is completely set up, and the upfront work is done. With a strong marketing plan, you can easily earn money on these passive income streams even while you sleep. That means you can take off a little earlier or take an entire day off for fun, because your "passive" products are still earning money.

3. Increase your credibility by helping more people. Think of passive income as a way to share your expertise with an ever-expanding audience. Imagine a snowball at the top of a mountain representing you with your inner circle of coaching clients. As the snowball travels downhill, it gathers more and more snow until it reaches mammoth size. The same is true of you. As you reach out to more and more people, and providing guidance through your books, webinars, or courses, increased exposure and word of mouth leverage your knowledge and showcase your expertise to more and more people. This all can lead to increased sales and an army of people who rave about your work. So (at least in this case) the snowball effect is a very good thing!

Planning Your Passive Income

Now that I've hopefully sold you on the benefits of having passive income streams, it's time to plan out what those streams should be for your business. Passive income includes affiliate marketing, membership subscriptions, or writing a book. But by far the most popular and engaging is creating courses or digital products based on your coaching specialty.

Digital products allow you to solve other people's problems from the comfort of your home. And your customers get answers to their particular questions almost immediately, and in a format they can use---their home computer, or smartphone.

"A successful digital product has almost unlimited income potential, and there are dozens of examples of successful digital marketers earning millions of dollars each year from products they released several years ago." - C.M. Burns, BigHappyProfits.com

Imagine what your business & life could look like, say, if you had your own online course...

✓ Students excited to learn from you

✓ Working fewer hours while transforming more lives (and without exhausting yourself with 1:1 clients)

✓ Building your credibility & becoming an authority in your niche

✓ No more cap on your income

By creating a digital course, you will finally have a valuable business asset you can launch & sell again & again.

Creating Your Product

There are many steps involved in creating a product but once you've done one, creating others will be easier. When creating a digital product, you want to be sure to make it relevant to your main topic of interest. So, if you are a health coach, you want your product to be about a health issue, not a career issue. Also, you want to further hone it down by asking your audience what they need. This is something you can determine by quick surveys or just by keeping track of their frequent questions.

Next you need to validate the product, double-checking to make sure it's the right one. Ask clients if it would be helpful and/or relevant. Put out questions about it on forums. You could even do a prelaunch with valued clients to test the product for you. I have a colleague who I give my products to in exchange for her evaluation of them.

Then you will need to write content for launching and promoting your product, and, finally, determine your pricing.

Launching Your Product

When you are launching a product, you need both a series of anticipation emails, and a series of launch emails.

1) Anticipation emails build excitement. They should be educating your audience on a topic you're passionate about (and one that's related to the course you're selling). And give them a teaser for the product.

2) Launch emails make the offer. They say that the product is ready and point to where people can buy it.

As this marketer puts it:

"With my launches I built up to anticipation over a matter of weeks, not months or years. Each time I talk about it, the likely buyers get more and more excited. Then I give a clear date for when the product will launch and be available for purchase.

"The day before launch I send out a detailed email providing every bit of information my subscribers need in order to make a purchase. This email covers the benefits of the product, pricing information, and even answers frequently asked questions (that actually haven't been asked yet).

"The one thing the email doesn't include is a link to buy the product. Instead I tell them exactly when the product will be available (8:00 AM Eastern tomorrow) and to expect another email from me at that time." - Nathan Barry, Founder, ConvertKit.com

If your launch runs for 5 days you'll need at least 5 emails. I've been on some lists where they sent out two emails a day---sometimes the same email but different subject lines. To me that's overdoing it, but it depends on your audience as to how often to email them. Keep in mind that they probably don't read all their emails. So it doesn't hurt to send out more than one.

Creating Urgency

Here are four easy ways that you can get your on-the-fence customers to purchase now:

1. Have sale or promotional pricing ending soon

2. Make the product available for a limited amount of time

3. Provide an additional bonus only available to the first x number of customers

4. Limit the quantity available for sale

Pick one or two of these strategies that will resonate with your audience. With careful planning, the urgency in your launch emails can boost sales.

In Conclusion

Working with clients one-on-one is great, but it shouldn't be your entire business model. You need to have some other sources of income that supplement your coaching program. After all, how many times have you had a month with no new clients? With another source of income, that scenario is less painful.

If people don't know you yet, they're probably not going to drop $1000 on a coaching program. But they might be willing to take a chance on you for something that costs them $50 or less---because it's low risk for them.

The good news is that you CAN create passive income with low-end digital products, and, if you need some help,

Learn how to create, package, and launch low-end digital products here: https://contentcreationtoolkit.com/low-end-offer

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

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Social Media for Small Businesses

Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:

60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.
70% small businesses consider content strategy as their primary marketing activity.
52% business owners are using social media as to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% plus profit using social media.

The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.

Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips to effectively use Social Media

Define your Target Audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users' online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won't get the desired results.

Set achievable goals
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user's disinterest in the product/service. The set goals should be in sync with brand's core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn't set a goal to repair maximum shoes in their area.

Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn't hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME's to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won't get a plausible response as compared to promotions on Facebook/Instagram.

Promote your core product/services
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME's doesn't have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

Create quality content
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren't even relevant to the business's products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.

Create a content calendar
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.

Test and re-test
Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer's hat before posting about any product feature, updates, schemes or offers. A consumer's perspective is the key when testing the content that has to be uploaded.

Look for inspiration
Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.

Calculate ROI
Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.

Analyze and Re-strategize
There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn't mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning's from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.

Final Thoughts
Social media for small businesses is definitely beneficial and fruitful. If followed correctly, small businesses can benefit tremendously from the power of social media promotions.

For More details you can visit: http://www.infunotion.com/blog

Article Source: https://EzineArticles.com/expert/Shashank_Dhadiwal/2543191

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3 Reasons You're Not Making Business Profits (and How to Avoid Them)

Tales from the Online Marketing Crypt #17

Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits!

"Waste not, want not."
"Don't waste your breath."
"What a waste of time/space/energy."

The list goes on and I'm sure you've either heard or said any number of these idioms over the years.

Being the system type of personality that I am, wasting time is a big pet peeve of mine.

Growing up on the farm my Dad decided he wanted to control the thistles that were starting to take over the back pasture. I guess pesticides weren't a thing back then, but child labour was!

One summer he put me to work pulling out every single thistle stock... by hand. Armed with adult-sized leather gloves, I sat on the field grabbing the large prickly stalks at the base and tugged with all my might to free those suckers from their clutches. I had to ensure every bit of root was captured; otherwise, the weed would grow right back again.

I laboured all summer on that project (or so my childhood memory has deemed this to be true). It was a big patch of nettles with thick stocks firmly implanted into the hard ground, so they weren't all that easy to pull out for this 10 year old.

Of course the next summer they all came back to continue their dominance of the field.

What a colossal waste of time that was.

Have you ever felt like you've wasted too much of something in your business? When marketing the services that we provide, you'll often hear me encourage business owners to stop wasting three things:

1. Wasting Time

2. Wasting Money

3. Wasting Energy

Let's explore each of these areas and see if anything resonates with you.

Wasting time

One of the biggest problems I see entrepreneurs have is wasting their time trying to learn and do something that's outside their area of expertise.

Somewhere along the way, especially us women, we got it into our heads that we should know how to do everything that involves building a business.

How is that even possible?

Even if one had a Masters degree in Business, would they know HOW to do everything? Certainly they would know WHAT needs to be done, but I argue not how.

That's why businesses can't be built with just one person. They need a team.

Businesses need to delegate to people who have expertise in areas the founder doesn't.. And no, the DIY tools that are available don't cut the mustard. Just because I know how to use a calculator, doesn't make me a mathematician.

Ultimately, you don't know what you don't know and that's OK. There's nothing wrong with you. You simply need to learn to delegate!

I asked fellow business owners in a Facebook group I belong to what they found wasteful in their business and throughout this piece you will hear their responses.

This one from Christine Awram, founder of Woman of Worth, shares her valuable lesson on trying to do everything herself:

"Wearing too many hats and not staying focused on what I'm most brilliant at, letting others shine their specific brilliance on areas I'm not as strong in. Doing everything and/or micromanaging comes with a price tag, primarily burnout and unintentionally pissing people off LOL. This was a hard lesson for me many years ago, when I thought I was Superwoman and could do everything."

Another waste of time that I certainly fell into the trap of is attending countless webinars and seminars. And I'm not the only one! NLP Trainer and Master Coach Teri Holland wrote:

"I wasted a lot of time and money on weekend seminars that offered no value, but I felt a sense of "FOMO" if I didn't attend. Each time I left feeling deflated the seminar didn't provide what was promised and was just a sales pitch for a bigger program.

And there are some good ones out there too! I'm just more discerning about where I spend my time and money now and I stopped chasing the next shiny offer."

Jenn Biddlecombe with Inner City Flooring in Coquitlam mentioned a waste of time you may have also experienced:

"I wasted energy on trying to get family to support my business at the beginning. You and you alone are the only one who cares about your success."

Wasting Money

I mean, who hasn't wasted money while pursuing their dream business? I sure have!

Similar to Teri, I spent a lot of money on courses and programs that didn't deliver anywhere near what was promised. Heck, I could have taught those courses myself and added even more value while at it!

Aside from spending money on courses and programs, there are other areas that could be sucking your money out of your net profits.

One of them I have experienced is hiring the wrong people for our team. Whether hiring an employee, contractor or sub-contractor, this can be a very costly mistake if the proper due diligence isn't done to ensure the right person is chosen.

And I'm not the only one! Martin Jongejan, owner of ZOOM Home Cleaning Experts expressed his frustrations in this area:

"Spending too much time and effort on members of my team that I wanted to succeed in their role, more than they wanted to succeed in their role. Was like trying to push a rope. I can't underestimate the importance of having people on your team who get it, who want it, and who are capable of doing it."

And Renata Kobek with Kobek Immigrations has a similar experience:

"Paying for professional services that were subpar and spending too much time trying to make sure everything is perfect."

Business Management Consultant at Black Sheep Business Consulting, Kevin Foreman shared a valuable lesson he learned about wasting money:

"I have wasted the most in business by means of capital. It underlines the need to have ample financial resources, as not every investment in your business will pay off. Some people like to say 'you don't need money to start or grow a business', but they couldn't be more wrong. You need lots of money, because even the strongest businesses waste lots of capital. The loss in opportunity of not wasting capital is lesser than the chance to gain market share, which comes by wasting some capital."

Ultimately, to grow a business, it's important to ensure whatever you are investing money in has an ROI (Return on Investment). If that investment, such as a fancy new phone, a program teaching you skills outside of your area of expertise, or state-of-the-art camera, can't make you money, then reconsider and use those funds for something that will.

Wasting Effort

Sometimes we don't realize just how valuable effort is. It's not tangible or measurable, but when push comes to shove, it's extremely valuable.

Effort is a resource we need to hold onto dearly and ensure it's being used with the right intentions.

Achieving our goals is one such intention. Do you have your business goals mapped out? What do you want to achieve in the next 6 months? By next year? 5 years from now?

If you haven't mapped out your goals then you could be wasting a lot of effort chasing unachievable pipe dreams.

Or maybe you do have goals in mind, but have you mapped out how to achieve them? What needs to take place to realize those goals?

This is where knowing your numbers is also imperative. If you don't know your numbers, then you are wasting a lot of effort playing in your business.

This example from Marcel Barker with Tammi Anne Barker wasted a lot of effort trying to sell before truly understanding what they were selling:

"Our biggest waste of time, energy, and money comes from not fully understanding our product life cycle and when we should be doing what. We'd generate a bunch of hype on social media long before we had figured out what we were selling and how it would be produced. When I finally sat down to write a proper business plan I researched and wrote up a full, highly detailed end-to-end walkthrough, taking a collection through high concept -> design -> development -> launch -> selling -> production. It revealed a lot of what we had been doing wrong."

Chasing those shiny objects that inundate us Every. Single. Day. can be so tempting when we don't know our numbers and have a business and marketing plan in place to follow.

And thus we go full circle.

Wasting valuable time, money and effort trying to build a successful and sustainable business.

Does any of this resonate with you?

Do you need help getting on track and following a solid plan for your business as opposed to playing in it? I offer free 30-minute consultations for business owners just like you and invite you to book an appointment so I can help you get on the right track to building your dream business.

To your business success,

Susan

RECOMMENDED RESOURCES ON OUR WEBSITE:

1. Read: The Entrepreneurial Bright and Shiny Object Syndrome Exposed. There's an insidious travesty happening to entrepreneurs w/ Bright and Shiny Object Syndrome. What you need to know before signing up for another program.

2. Read: Why Focus is the #1 Factor in Your Business Success. Do you get distracted by shiny objects? If you are busy doing different projects seeking business success, you should always ask yourself these questions posed by guest author Cheryl Bishop.

3. Watch: Why Business Plans are a Must-Have. You've heard about the importance of business plans but do you know why they are so essential? My guest Pamela Chatry shares valuable business plan insights.

4. Watch: Simplifying & Demystifying the Business Plan. Creating a business plan doesn't have to be scary or overwhelming. My guest Pamela Chatry covers the important components that go into a business plan.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

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Biggest Mistake When Starting An Online Business!

Are You Ready To Face The Hard Truth?

Affiliate marketing is a great way to start an online business. Many successful online business owners have used affiliate marketing to launch their online businesses. After achieving a certain level of success, they specialize in their interests and start other businesses.

I know of affiliate marketers who have achieved high incomes; however, even though it may be a great way to get started this should not be assumed it is easy.

Affiliate marketing is not easy, although you can find mentors who will help and guide you so you can prevent making the mistakes, which in itself will accelerate your learning curve. However, there is still going to be a learning curve and a lot of work.

One of the biggest misconceptions I believe out there in starting a business online is, 'people set up and affiliate program or website and then sit back and expect the money to roll in.'

Although to most this seems ludicrous. Yes, you will be correct in thinking that this type of thinking is ludicrous, people are still doing it, and subconsciously this is precisely how they think.

They set up their affiliate program, website or blog, then start doing excellent work. As the results aren't quick enough, they become distracted by the next big thing or stop believing that this business they have just started will work.

There are good reasons for people to have this behaviour and belief system. The internet business opportunities have taught people for years about money-making opportunities and get rich quick schemes that have littered the internet since time began, (online that is).

The making money online it's easy, sit back and watch the money roll in, earn millions while sleeping or working ten minutes - all these tag lines.

These taglines are correct, but only after a lot of work has done to set this business up to be at a stage where you will be making money in your sleep, etc.

The reality is, if you want to start a business online, start making money online - you are going to have to put in a lot of work. Yes, you read correctly. You are going to have to put in a lot of work. Let's face it. You are starting a business. Especially in beginning a business you are going to have to do a lot of work to get it up and running.

There is going to have to be an investment. This investment would either be time, money or a combination of both. Just remember you are starting a business. Starting by not investing a lot of money - you would need to spend a lot of time. The reverse is true. The best option in my experience and from the mentors I follow is a little of both - time and money.

Good mentors will help and guidance along the process, saving a lot of hassle, time and financial waste. However, you will need to be able to find these mentors, that could be difficult enough with every other website promising the world on a push button get rich quick scheme.

I am thankful for being introduced to my mentor and have not looked back. When I met him, he told me I was going to have to do a lot of work. He didn't shy away from this fact. I will have to put in the time. He also told me very clearly that I will have to invest some money.

After all, I am starting a business, and these are two aspects many don't mention or want to hear. The result is they get caught out and lose interest or end up losing money, wasting a whole lot of time only to have nothing to show for it. Therefore in the process, their confidence in any future online business in tatters.

So if you can be honest with your self, you admit that you are going to have to put in some real work and invest some money. If you understand this simple point, you already have an advantage over most people who start online.

Surprisingly today, people are still looking for that golden egg or easy money.

No, it is not all doom and gloom. Although I don't think that what I have just shared is doom and gloom, instead it should be a breath of fresh air and should fill you with excitement as I have just told you that if you are willing to put in the work and invest some money and stick with it, you will be successful.

Now mentors like mine who have genuinely been successful in the area that they teach and have a passion for teaching others are invaluable to people who want to start a business online. You will be able to learn how to do things the right way rather than have to figure it out yourself. They will have developed processes and tools that they pass on to speed up the process and help build, once again, you don't have to improve. However, more importantly, they will be able to guide and mentor you and invite you into the community they have created where people are helping each other to achieve their online business goals.

Let's admit it the first time you mentioned that you were starting an online business to your closest and dearest, be honest they were probably not that supportive and filled with excitement. Now that alone is one step closer to defeat for your online business dreams. However, with a ready-made community that are all interested in you succeeding in your online business goals and more often than not can help and guide you along the path to success, continuously encouraging and supporting you.

If you would like to get introduced to my mentor who will tell you like it is, he will show you how to genuinely start and achieve success then click on the link below. I will send you a three-part video training from him that will show you the quality of the mentorship you will get, and it will show you the quality of the training you will get. It will show you the honesty and easy to follow precise instructions.

I highly recommend this great community, combined with the mentoring program. I have personally been trying to achieve success on the internet for many years. I have fallen for probably close to every scam, which eventually crushed my goals of ever having a business online. A guy introduced me to my mentor through this same video training I am offering you right now for free. Have a look and make your mind up. All the best with your online business endeavour, I sincerely hope you can put in the necessary work and achieve the success you desire for yourself and your family.

P.S.

With this mentorship program, you will not get forced into selling their products and services. What I liked most of all is that the strategies they teach they even encourage you to focus on your interests and passions and start your business in those spaces through their mentoring.

This article has been written by Roy Kruse who runs the [http://www.awesomelifestylebusiness.com]

Roy is an Internet Entrepreneur who helps people who are serious about improving their quality of life, by increasing their income and benefiting from more time freedom.

Become An Ethical And Passionate Digital Expert.

more information

FREE three-part video training to start your business around your interests. [https://awesomelifestylebusiness.com/start/home]

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