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Why Instagram Is So Powerful for Your Business and Personal Brand

Do you know how powerful Instagram is?

Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn't matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it's a rare sight if you don't see someone glued to their phone, completely unaware of what's going on around them. It's really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?

It's a different world we are living in now; as opposed to 10 - 20 years ago. Back then smartphones weren't that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand... Instagram is definitely one of the platforms you need to utilized, here is why.

Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, "Meet your customers and people where they are." And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.

Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.

Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it's almost like not having a cell phone or email for people to contact you. It's like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we're sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.

Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement right as you are talking to them, that is more powerful than TV.

People love pictures now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a targeted audience that is highly focused. You can build an audience that is local, nationwide, or international depending on your preference; brand, professions, or passion. There is an old saying, " A picture is worth a thousand words." Start using Instagram today, and let your pictures say thousands of words for you. People have always loved pictures for generations so you know Instagram is going to be here for the long haul.

Using Instagram you can create meaningful connections. Most people know by now that Instagram has been growing by leaps and bounds. Especially in the last several years, now the timing is perfect for you. Everyone knows someone that's always on their phone checking their Instagram, and more importantly Instagram holds people's attention. It has become one of the most powerful platforms that people and businesses can utilize to connect with others. Can you imagine connecting with new people and potential customers everyday simply from using Instagram. What if you were able to develop a rich, meaningful, connection with your audience. At the same time create and develop your own brand and presence in the minds of people all over the world. Not to mention also to stay up to date with friends and family, Instagram truly allows you to do it all and more.

It is important to grow your audience on Instagram, but growing your Instagram yourself is hard with the ever changing algorithm. It makes it even harder for you to grow your account. You can post content daily and you might not be seeing the type of growth you expected. [http://www.Myinstagrow.com] was created to supercharge your Instagram, and free up your precious time to focus on your passion, your business, brand, and what you do best. Most people see anywhere from 200-2000 new targeted followers per week depending on your account content, service package, and set up. The people attracted to your Instagram will be people that are interested in you, what you do, and your passion. Get the "7 Secrets of Instagram Influencers" eBook a 97.00$ Value Free at myinstagrow.com

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The 3 Stages of Content Marketing You Should Know

When you think about it, all marketing is content marketing-your sales page, your blog, your website, your message, your 

emails, your videos, your podcasts-they're all content.

So, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business?

• They don't like creating content, or they don't feel confident about it.

• They don't feel like they have enough time to create content.

• And/or they don't know how to distribute content for maximum efficiency, in the crucial areas of their business.

So, successful marketing is all about how well you can produce and distribute content. And many solopreneurs are either not producing enough content to market their business effectively, or they often don't know where that content needs to be put.

So here is a quick summary of the 3 main stages for content marketing:

1. Content Basics, or what you need to know before you create your content

2. Content Channels, or the channels of distribution, and

3. Content Marketing Strategies, or the actual marketing using content, once you have it in place

Stage One

In the first area, Content Basics, you need to know how to write content for your specific target audience-content that they will best understand and most easily relate to. Many coaches are unknowingly targeting the wrong market and consequently are not getting many sales. Usually, this is because they haven't done their market research. Once you have the correct target, you need to know enough about them to create an accurate client profile. Only then will you be able to create relevant content specifically for them.

Then you need to create a compelling message for your target audience, and use it in a strategic way to build your brand. You do that by planning out how you will brand yourself with your content. There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand. This will enable you to start spreading awareness of your brand and building solid relationships with audiences

Stage Two

The second area is Content Channels of Distribution. On your website there are different format strategies that you can use to get more traffic. For example, long-form and short-form content, and creating content series that are designed to get people to return to your website.

Another content channel is your blog. Not every marketer has a blog, but it's a valuable tool that can be used to attract traffic and make sales. And your content quality is extremely important in order to accomplish that.

Your email is a third valuable channel. Every email you send out should have a compelling subject line, relevant and informative content, and strategic CTAs (call-to-action). They contain enough value to make your subscribers want to read every email you send out. And every email promotional campaign should result in sales.

Stage Three

The last area regarding content is the marketing itself. You need to know how to use content in a product launch, which requires a large amount of content (and can overlap some of the other above areas). Another important use for content is just to keep clients and customers and to get their repeat business. For that, it's important to understand the lifecycle of a customer. And then there are many no cost marketing strategies you can use your content with to get ongoing organic traffic to your site.

As you can see, there's a lot to know in order to use your content to make your business profitable. You can start by understanding these three stages of it.

In Summary

There are 3 stages of content marketing that you need to be aware of. They are:

1. Basics such as your target market, your message, and your branding.

2. Channels of distribution such as your website, blog, and emails.

3. Marketing itself such as product launches, different entry points of a client and the ongoing nurturing of a client, and the strategies and tools that you will use in your marketing efforts.
Once you address these three stages of content development, you will be able to use your content in all areas of your business. To get started creating content, download my Content Creation Toolkit.

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

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Content Marketing: 9 Steps to Successfully Market Your Business With Content

One big barrier to getting sales is not creating enough of the right content on a consistent basis, to help your target 

audience understand why they should hire you.

Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales.

Why is content marketing important?

When you don't share content regularly, your audience can either forget about you, or not put their trust in you---or both.

According to Hubspot.com...

"Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands... Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique."

Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically.

Content marketing is absolutely vital, but if you don't have a system for creating it, you're wasting your time. So, here's something that may help---nine steps on how to create content for your business.

Step 1- Commit to Regular Content Creation: You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key.

But, in order to do that, you will first need to decide what kinds and forms of content you want to create---based on the needs of your target market.

Step 2- List Your Promotions: Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets.

Step 3- Market Research: In order to be found through the search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is searching for by using common sense. What keywords and phrases would you search for to find you? Then create a list of these keywords and phrases to be used in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for instance, does this at the bottom of its search pages, under the heading "People Also Ask... ".

Other market research to find out what content your audience is engaging with, includes looking at: trends in your industry, popular blog posts, videos, podcasts and best-selling, related books, on your niche topics. You can also visit forums and online groups based on your topic to see what people are discussing regarding your topic, and what words they are using.

Step 4- Create an Idea Bank: From your research, you'll have a much better sense of which topics will be most interesting and compelling for your audience. You can now collect your ideas into an "idea bank." This can act as a repository for content ideas that you can pull from well into the future. But, since content creation is ongoing, resupplying your idea bank should also be ongoing. Some of your ideas can come from the topics discussed in forums, questions that people ask, keyword phrases they are using, and excerpts from your own products.

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are many free ones online). Use it to designate which topics you will use for the next 6-12 months. This may seem like the easiest step, but in fact it can be the hardest. That's because you have to integrate content topics with your projected events, launches, promotions---and, all the while, keeping in mind what will get the best bang for your buck in terms of using your content to build your audience and make sales.

Step 6- Schedule Creation Time: Now that you have your content topics, the next step is to schedule time on your to-do calendar to actually create the content. Designate regular blocks of time to write your content. How often, and how much time per block, will depend on whether you want to do it weekly, monthly, or quarterly.

For example, say you decide to post one piece of content per month, and you want to do the work on it quarterly. You know from experience that it takes about 2 hours to create one piece of (monthly) content. Then every 90 days, you'll need to schedule out 6 hours of time to create your content for that quarter. You may be the sort that wants to schedule doing it all at once---like a day or weekend---or, maybe, in blocks of two hours, 3 days in a row. Or, you may feel more comfortable spreading it out more. Whatever works for you!

Step 7- Produce Your Content: Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you'll be able to create the content most relevant to your audience and most lucrative to you. Make use of different formats for your content. For example, you may write a blog post for your monthly newsletter, and then turn it into a video or podcast to distribute later in the month.

Step 8- Optimize: Once it's done, make sure that your content:

· Has the right balance of serving (80%) and selling (20%) - value vs. sales pitch.

· Is optimized with relevant keywords and phrases.

· Balances the various types of content you share, such as, educational, entertaining, inspirational and promotional.

Balance is key to content effectiveness. Perhaps the greatest advantage of your content calendar is that it gives you the big picture. You can see whether you're following the "80/20 rule" of free versus promotional content, used by most successful marketers. And, because you can see the "what and when" plan for all your content, you can ensure that you have a good balance of various types of content and, thus be able to create a professional impression for visitors to all your online resources.

Optimize each blog post, social media post, and video with pertinent keywords and meta descriptions for blogs.

Step 9- Create a Standard Operating Procedure (SOP): Once you've gone through the process of creating your content, now it's time to write down the steps you went through to do it. Make a separate list of instructions for each content form and platform, even if the steps are largely similar. This list helps you create a coherent look, and it ensures you follow all needed steps every time you post.

And, as your business grows, your SOP will be essential for cutting down the amount of time needed to train a new team member.

So that's the 9 steps to basic content creation. If these steps are enough, that's great---go do it! But in case you need more help figuring out how to find the time, come up with the topics, and/ or create a plan for distributing your content, check out "The Ultimate Content Creation Toolkit."

It's a comprehensive training package that helps you learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings.

Just go to: www.ContentCreationToolkit.com

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

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How to Get a Micro Niche Idea and Prosper

 If you've been online for any length of time then you've heard the current internet buzz about Niche Marketing. It's one of the hottest topics out there right now. The concept of Niche Marketing may be relatively new to the internet but in the day to day world of bricks 'n' mortar businesses it's not something at all new. It's actually how things have always been done. So then you might be wondering just what is Niche Marketing and how does it all work? For that matter you may also be thinking "Why should I care?"

If you have ever taken a basic marketing course in school then you have heard the time worn saying, "Find a need and fill it." This is exactly what discovering a niche idea, for Niche Marketing is about. You want to find a targeted group of people who have a specific interest, the niche, and who are eager to spend money on that interest. Your goal is to discover a suitable service or product for these targeted people who have an interest in purchasing it. This is the marketing aspect of "Niche Marketing."

Here are just a few examples of a niche:

People Searches, Dating, Pets, Jewelry, Golf, Cooking, Loans, Insurance, Beauty Products, Hair Care, Music, Cooking, Travel.....and I'm sure from this brief niche list that you get the idea. We could create an infinite niche idea list here. But think of this niche idea list as the main categories, as there are many sub-categories in each of these niches. No matter what topic you think of you'll no doubt be able to find a niche market for your niche idea.

Yet in finding a niche idea for your niche market that will help you to prosper you need to discover a highly focused niche. Should you focus on too broad of a market when attempting to find a niche idea then you're faced with stiff competition which makes it extremely difficult, if not impossible, for the average Joe or Jane to get a foot in the door.

You're eliminating the heavy hitters and big dogs in online marketing when you narrow down the market size with your niche idea. These guru marketers have endless ad dollars yet in choosing a tight niche market you're basically setting yourself up for success as these big dogs aren't interested in earning a couple thousand dollars each year from these micro niches. Their interests lie in making millions in the major mass markets. So in researching your niche idea wisely and making the right decision you're well on your way to micro niche success.

And unlike these heavy hitter marketers if you're one person going it solo online there's no way that you can be everything for everybody, so picking a micro niche idea to focus on makes excellent business sense. For example instead of choosing the dating niche, focus on "Seniors Dating" or "Gay Dating" or "Asian Dating." Are you starting to get the picture now? No matter what niche idea you come up with, chances are that you can narrow it down to many more micro niches. You could even narrow it down to your local market as in "fly fishing lures in Los Angeles."

The Micro Niche Idea Competitive Edge:

As soon as you've narrowed down your niche market idea into a micro niche idea you now have a great advantage over bigger companies. Here're some of the reasons why you now have that advantage:

* In a micro niche you can rapidly establish yourself as an expert in your field, if not already one.
* In a micro niche market it's much simpler to stay up to date on the market trends.
* When changes do happen in your micro niche you are able to react much quicker
* You'll be in a position to build tight relationships with key customers that competitors can't beat

So if you're now wondering how to get started in finding a micro niche to market there're some things you can do that will only cost you some time and not a cent. Of course there're more sophisticated micro niche idea software tools on the market that you'll probably want to explore in time.

I like to use the Google Search Based Keyword Tool

Working Through the Steps to Your Micro Niche Idea:

Let's say that you want to check out a micro niche idea for fishing. Type in the broad term "fishing" in the KW tool will bring up a list of more specific "fishing" related keywords such as "fly fishing", "fishing tackle", "fishing boats" and the list goes on. Now the key in finding a micro niche idea with less competition is to scroll down to the searches that show about 1000 searches a month for those keywords. This will bring us in to terms like "daiwa fishing reels", "saltwater fishing tackle", "bass fishing tackle" and so on. Now you see that within the broad niche of "fishing" there are multiple micro niches to be found. With at least 1000 monthly searches you can be sure that there is an interest in your micro niche idea and the competition won't be so tough that you don't have a chance in the market.

In researching your micro niche idea and having done this you've taken the very first step in locating a profitable micro niche, the research. And once you decide on a specific micro niche idea you've completed the second step, finding an acceptable product or service to market. With steps 1 and 2 out of the way the third step is to set up a website or niche blog so that you can market your micro niche idea. And once you're set up and running then you need to find a marketing, advertising and promotional strategy that works for you and stay consistent with it.

When you get your first micro niche idea site launched and have learned just how easy it all is then you can repeat this process over and over with various other micro niche ideas. Imagine if just one micro niche idea site were earning you just $10 a day. That's $3650 a year. Now think of having 10 sites earning the same or 20 and how much you could earn annually. The total cost for all of this would only be the cost for each domain and your hosting service. You can find web hosting that hosts unlimited Word Press blogs for under $10 a month.

Things to Consider:

If you're a veteran internet marketer then you know it's not as easy as putting up a site and expecting the buyers or traffic to come. And if you're brand new to online marketing you should know right now that in order to prosper you'll need to work at this, learn marketing strategies to get traffic, and stay on top of your business to obtain success. Just like any business, if you put in the efforts, the rewards will follow.

Linda Saville Trempe is creator of "Affiliate Online Marketing Strategies & Program Review" [http://freetrainingblog.com]

Linda is active as a Super Sponsor at Tissa Godavitarne's Acme/GDI Support Forum, enjoys mentoring others seeking success, blogger, webmaster and author. She resides in Colorado Springs, CO and is mother of a grown son & daughter and grandmother to 3. She is a serious affiliate marketer.

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Profitable Content Creation - 7 Randomly Strategic Thoughts on Content Creation (Go Use This Stuff)

 Content Marketing, when done correctly, makes everything online so much easier. This includes being able to create your content on a consistent basis.

So here are a few strategically random thoughts on profitable content creation:

• On a coaching call this morning I was asked, "How do I gain confidence in creating my content?" Simple answer: "Create your content." No magic pill here... just the commitment to consistently create your content... and for the sake of those who do need something more complex, here's a formula for you:

c3=C

Where "c3 = consistent content creation" and "C = Confidence"

Does that help?

• Some people get hung up about creating their content because the thought of writing time travels them all the back to high school, their English teacher, and a red pen to mark up their papers.

So here's the thing - there are no red pens here. Your English teacher is not here. And if you are as old as I am, he or she is probably dead. So don't worry about it.

• You want to listen to radio station WLYT. "Wait a minute Jeff, what does a radio station have to do with creating content?"

Well, when it comes to content creation, EVERYTHING!

Because, for our purposes, radio station WLYT stands for Write Like You Talk.

That's it. Write like you talk. Write conversationally, as if you are having a conversation with a friend.

• Listen, if you can make a 3 item grocery list, you can create content that will bring you more prospects and profits.

• Prospects are attracted to your voice. And by "your voice" I don't mean the sound of your voice. What I do mean by "your voice" is the way that you approach problems and the way that you solve problems.

• Stay away from PLR. PLR stands for Private Label Rights, where you can buy someone else's content and then call it your own. When you do this, you lose "your voice" and will attract less prospects.

And think about it a moment: In school, if you grabbed someone else's "content" and then called it your own, what did we call that? That's right: cheating.

• Here's the really cool thing about consistent content creation: when you master this skill, your confidence level soars. You know that you can sit down whenever you want or need to bring in more prospects and profits with your profitable content creation.

Bonus Tip - You can create consistent content easily and effectively when you grab your Free Instant Access to my 3 Mistakes Content Creation Template at http://JeffHerring.com/3mistakescontentcreationtemplate

This is one of my most powerful Content Creation Templates and you can get started before your head hits the pillow tonight.

Brought to you by Jeff Herring - The King of Content Creation

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Improving Business Growth Through Content Creation

 Using website content is a key online business strategy to boost traffic and to generate product, company, or service awareness, and to improve a site's online presence. The effectiveness of written content creation, in particular, will depend upon the right strategy being used -- regardless of whether the business is an online one, or a bricks and mortar type.

Content Types

Text: When addressing a target audience with a direct message, it's the written word that remains a favourite option. Articles which utilize the language, expressions, terms and words unique to a particular industry, niche or market automatically set the context and tone of the message. With this kind of content, impeccable grammar is of the highest priority, followed closely in importance by the proper structuring of sentences and paragraphs in order to command audience attention and send clear messages.

Images: Photos, diagrams, infographics and computer-generated graphics attract the human eye and help to deliver a message by illustrating an organization's products, services, concepts and ideas.. Such image content must be high quality in design, composition, colour and clarity.

Videos: The ever popular use of video on the Internet serves a variety of purposes from providing product or procedural demonstrations, to giving a face to either a business or product, to teaching classes half way around the world to generating a buzz in social networking platforms.

Infographics: Images accompanied by small amounts of text referred to as infographics are the latest Internet and media craze. Infographics are an increasingly popular, visual way to relay information, data and sometimes complex concepts and messages. Conveniently eliminating the obvious sales pitch, infographics can be utilized to effectively share a company's story in a creative and entertaining way.

Standard original content can also be leveraged into other forms of content like:

- Microsites
- White papers
- Webinars or webcasts
- Branded content tools
- Research reports
- Traditional media
- Print magazines
- Digital magazines
- Mobile content
- Podcasts
- eBooks
- Print newsletters

Purpose Of Content Creation

Information is the core of content creation - with regard to what an organization wants to share with its market and potential customers. Through information sharing businesses can increase brand awareness, boost their customer bases and develop and maintain positive relationships with their existing clients. Content can also be leveraged for other objectives, including:

- The engagement of employees via company blogs
- Easy recruiting through organisation web pages which are highly representative of the company's vision, direction and goals
- Greater business development, especially when such content is shared between businesses (B2B)

Keys To Successful Content Creation

Identify The Audience: To send an appropriate and effective message a business must correctly identify the audience with whom it is delivering the information.

Style Guide: To develop a business' over all brand and ensure the same message is being delivered through each method and channel being utilized, content consistency is critical. To ensure consistency in a message, style elements must be decided upon before the creation process begins. Such elements include tone of voice, words to be used and choice of language.

New Content: Just like produce sold in a market, online content must be fresh if it is to attract the attention of the target audience, and encourage them to return for more relevant information in the future.. Unique content also needs to be insightful so that it provides information that readers will find useful and want to learn more about. In this age of information, content is not just about what the business wants to relay, but rather, what the audience or searchers want or need. As a marketing tool, content must convey the value of the business, its services and products, along with the business' niche authority, to the targeted consumer in a way that's informative. Once convinced of the business' value, the audience will find the next step of following a call to action to feel much more natural.

Ongoing Development: While consumer behaviour undergoes changes, so does market conditions that can also be accompanied by new challenges and increases in competition. This requires the creation of new content to keep the consumer informed. Those who create this type of content should also undertake continuous learning by researching quality sources of authoritative information to be used in the new content. This self-education results in new approaches and aspects to write about while offering a way to build on previously acquired information, allowing the content creator to enhance their authority and credibility with the audience.

Reusing Content: With imagination, creativity and resourcefulness, old content can have new life breathed into it. Repurposing or reusing content can come in the form of images being converted into slide show presentations, video clips can be arranged as part of a webinar series, and text entries can be incorporated into newsletters and eMagazines.

Ideally, the responsibility of content creation should only be assigned to a team or person who either has an understanding of your industry and establishment or who has the capacity to conduct the necessary research to learn about it. This understanding will be manifested in the way the material is written, revealing the creator's comprehension of your services' or products' unique strengths, selling points and current market trends.

While many large organizations provide their clients content creation services through an in house development team, it's important to remember that aside from adequate service/product knowledge and writing skills, such staff members must also have a solid grasp of best practices regarding SEO (search engine optimization). Perhaps more importantly, they need to be motivated to expend the time that is needed to stay up to date with changing trends in premium content creation.

An growing number of businesses, online and offline, contact me to write unique content for them, continuing the growing global trend of outsourcing tasks such as this that require specific expertise.

Whether you have your own content writing staff or you commission a content writing service, it's critical that they have full comprehension of the special strategies that need to be used in the online business world.

Kerry Finch is a professional web content writer, specializing in providing well written content that is loved by both readers, and search engines. She delivers articles, website pages, eBooks and most particularly, online press releases, to astute online businesses through Kerry Finch Writing and to consultants through DFYContent [http://www.dfycontent.com]

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