How to create a content strategy for ANY brand

 

The Missing Secret - What Dale Carnegie Never Told You About Influence

 Dale Carnegie had a major influence on my life. When I was 12 years old my father gave me the copy of his book "How to Win Friends and Influence People." After moving to a new town and switching to a new school, I think dad thought it would be helpful.

It was.

Thanks to my father's insight, and the "paint-by-numbers" guidance in Carnegie's book, I learned the art of connecting with kids and making my exchanges with them productive.

Originally published in 1936, How to Win Friends and Influence People is one of the first bestselling self-help books ever written; to date it has sold 15 million copies, has been translated into 17 languages and is distributed in 40 countries worldwide.

Carnegie was a poor farmer's boy who ultimately found success teaching public speaking.

His first book was called Public Speaking and Influencing Men in Business. It came out in 1913, just a year after Carnegie (who later changed his surname from Carnagey at a time when Andrew Carnegie was a widely revered and recognized name) tapped into the average American's desire to have more self-confidence.

The Missouri native was an early proponent of the philosophy known in the personal growth field as responsibility assumption. Primarily, responsibility assumption holds that each individual has substantial or total responsibility for the events and circumstances that befalls her in life.

While it's not new news that each person has at least some role in shaping his experience, responsibility assumption is the DNA understanding in the realm of cause and effect.

What it says is that the individual's mental contribution to his or her own experience is substantially greater than is normally thought.

This is very important and therefore, very powerful.

Have you heard of "The Secret"? That movie is chock full of responsibility assumption. We each have the ability to completely influence our life from the inside out...with the real power coming from the inner! Surprisingly, this truth only appears minutely in Carnegie's written work and has been kept a secret.

One of the core ideas much more prevalent in Carnegie's books is that it's possible to change other people's behavior by changing one's reaction to them. Affecting other people's behavior is perhaps the #1 mainstream method of influence that we've been spoon-fed for decades.

An example can be found in the teachings of Dr. Robert Cialdini. Considered one of today's authorities in the field of influence, Cialdini has penned two New York Times bestsellers and has amassed a large following. Business people especially are attuned to his work.

Best known for coining Weapons of Influence (reciprocity, commitment and consistency, social proof, authority, liking and scarcity), the phrase-and thinking-leaves me somewhat perplexed. Is influence something we use as a weapon? Are there hostages?

In his book "The Science of Influence," persuasion expert Kevin Hogan says I can "... Get Anyone to Say Yes in 8 Minutes or Less." Really? (And I can learn all this at an Influence Bootcamp for only $3997!)

(One testimonial, from ultra-successful sales trainer Jeffrey Gitomer reads: "Want to influence others? Want to persuade others? Want to sell others? Then this book is not an option...")

Picture this.

In the grand sphere of influence what you have then, is the commonly accepted belief that influence is the use of an outer or external component (i.e. the body) as a means of getting what you want. This is logical when you accept influence as how to exert power over someone or something.

As in Hogan's book title. And in the use of influence weapons. (While I don't advocate using weapons, it's rare that those who do use them on oneself.)

Here's an interesting article on e-How.com where contributing writer James Ford instructs managers and leaders on the five sources of power to influence subordinates: reward power, coercive power, legitimate power, expert power and referent power.

Again, each of these 'sources of power' are external ways of persuading or influencing someone to do what you want... something happening outside of yourself.

What today's "Influence Gurus" have in common-and why women should care

Most (and certainly not all!) lessons of modern-day influence are written by men who talk about outer experiences addressing the "doing" aspect of influence.

"The key is to characterize what it is they know they should be doing in a way that makes it more likely they'll engage in that behavior. Give them a value that they connect to the behavior. This produces more adherence." -Dr. Robert Cialdini

Adherence. The "if-I-do-this-than-you-will-do-that" rule of influence." These rules simplify-and even distort by watering down-the essence and value of influence.

"If I do this than you will do that," is a low-level explanation of influence.

Outer results are just 33% of the influence pie...ignoring talents women bring to the table.

Because women are not naturally attracted to dominance (and even repel it), what's being taught about influence in the mainstream negates our most precious resource to create a life of total fulfillment.

Don't misunderstand. Over time, I practiced and mastered the lessons Mr. Carnegie taught. But remember, much of Carnegie's lesser-known beliefs are about attitude (frame of mind or feeling) and sincerity (honesty).

What's more, none of these "say this and do that" teachings take into account something very important-the personality.

How we work inside. As my education and practice in psychology evolved, I found myself wanting to understand more. I wanted to know everything about influence. So I decided to look into it to see what was "missing." And here's one of the most profound discoveries I found.

Influence according to Merriam-Webster.

The dictionary defines influence as "an ethereal fluid held to flow from the stars and to affect the actions of humans, an emanation of spiritual or moral force, or the act or power of producing an effect without apparent exertion of force or direct exercise of command."

Wow. What a beautiful definition. I hadn't heard that before.

The origin for the word "influence" comes from the Latin, "influere" which means "to flow into." Post-Roman Era Latin introduced the term "influential" which became "influence" in the French. The English language took its definition of "influence" from the French.

Webster's definition of influence "to flow into" was curious. Flow. That meant something to me. But not just on a mental level. On a gut level.

I wanted to feel influential. I knew that influence as only what's done to someone else is superficial.

That which is superficial is, by nature, disempowering.

I longed to know what occurs inside. What was the component that's both vital and palpable in determining where my influence comes from, how I influence myself, and only then how I influence my environment?

In other words, what is the source-not the execution-of influence? Twenty-five years ago, I wasn't too surprised to find the bookstore research was scarce. Instead I got my hands on every textbook in the field of psychology I could find and began to work with influence in my profession.

As a psychologist, then executive coach, politicians, judges, CEOs and professionals came to me to learn influence tactics to help them succeed.

And succeed they did.

And so did I...at creating what-as a woman-made holistic sense to me: 20/20 Influence. 20/20 Influence embodies an entire way of being, and not just doing. It's the trifecta, so to speak, of the Soul, the Mind, and the Body. You see, influence is more about an internal process than an external one.

Human being, not human doing. I thought, "Instead of having influence, I want to be influence."

Let me show you how is 20/20 Influence is different than what's indexed in self-help and personal development under influence today.

20/20 Influence embraces the inner process of soul and mind. It's the perfect alignment of allowing the soul to speak our mind, and how the mind responds to the voice of the soul as we allow universal energy to flow through.

The body acts as the channel through which the inner (soul and mind) manifest themselves. Therefore, the body is the 'doing' aspect of influence. The soul and mind are the 'being' aspects of influence.

Tiger Woods personifies what can happen when we don't tap into the most important ingredient of influence: soul.

"If you are given a chance to be a role model, I think you should always take it because you can influence a person's life in a positive light, and that's what I want to do. That's what it's all about." -Tiger Woods

Throughout his career Tiger Woods has been very good at saying and doing all the necessary things to influence massive numbers of people.

Recently we found out that the one thing Tiger didn't do well was develop his 20/20 Influence. Not listening to his soul. Like many businessmen, Tiger focused on influence as a way of doing and not as a way of being.

Carnegie knew the secret of influence. Nature is always energy for the greater good of all. Each level of 20/20 Influence is a preparation for the next with each procession resting on the prior alignment's satisfaction.

20/20 Influence calls us to understand influence through a different lens...one that empowers a woman to evolve her life through the use of inner fluency that lets you find a way around any barrier and conduct yourself with confidence, competence and grace.

Everyone wants to be happy, and this desire to obtain happiness is the motivation behind our every action...even if our actions bring us unhappiness instead.

We really can be more joyful when we understand the art and science of influence.

After all, it's the most natural way of living, and it also helps others toward becoming happy and prosperous.

We'll talk more about the good news 20/20 Influence has for women in my upcoming posts.

With Karen Keller, Ph.D., a lifetime of invaluable experiential, psychological, and spiritual education is at your fingertips. Be the one to take action on your dreams and partner with one of the best in your quest for getting, keeping and growing more of what you want in life. For twenty-five years, CEOs worldwide have been looking over the shoulder of the high level performance coach because of her proven track record in helping organizations and employees at companies such as American Express, Pizza Hut, and Indiana University Purdue University improve productivity, peer communication and profits. Find more of Karen's articles and trainings at: http://www.Karen-Keller.com

Article Source: https://EzineArticles.com/expert/Karen_Keller,_Ph.D/581146

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Why You Shouldn't Buy Instagram Followers

 2 Big Reasons to Growing Your Instagram Followers the Right Way

We've been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities - from paid ads to IGTV to product posts.

However, capturing people's attention isn't just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users' posts - time that many business owners simply don't have.

Managing a business Instagram account is another task on your to-do list that's already packed with meetings, deadlines and projects.

Short on time, a big mistake many businesses make is trying to buy Instagram followers or engagement.

If you're thinking of buying Instagram followers or using Instagram bots to try and increase engagement, don't.

Here's 2 big reasons why you want to avoid paying for Instagram followers:

1. Instagram Bots Are Not Human

It may seem tempting to buy Instagram followers and have bots automatically comment, like posts and auto-follow Instagrammers in your niche. Using Instagram bots makes it look like you have a lot of followers and comments - often in hours or days.

For example, an Instagram bot could comment "Awesome!" on any post with a hashtag you've determined and follow the poster.

The problem with Instagram bots is they aren't real. They're robots. You aren't growing your followers organically with people genuinely interested in your service or product, and you can forget about engagement.

Many Instagram users are wise to Instagram bots and won't follow someone who leaves a one-word comment on their post. If they start realizing you're using bots, they might react negatively towards your brand and cause other users to join in too.

Instagram has shut down a large number of third-party automation sites and apps like Instagress and PeerBoost for violating their Community Guidelines and Terms of Use, so using bots could even jeopardize your account.

Bots can also leave comments that don't make sense and can be downright insensitive, like "So cool!" on a tragic post. Bots don't understand the context of the conversation, they simply add comments based on a hashtag.

2. Buying Instagram Followers is a Big Fake

It can be enticing to beef up your numbers fast by buying Instagram followers, especially when you see how cheap it is - sites like Buzzoid charge as little as $3 per every 100 followers.

Well, first off: if you buy Instagram followers you're going against Instagram's Terms of Use.

Instagram monitors fake followers and deletes their accounts so it's likely you will eventually end up losing paid followers and your Instagram account could suffer.

Other issues with buying Instagram followers include:

• It doesn't increase engagement because the bots don't engage with your content.

• It destroys your brand reputation as your audience sees that you have a high number of followers but limited engagement.

There's no easy way to grow your Instagram followers. If you take shortcuts, you're running the risk of being banned by Instagram and ruining your reputation.

You're better off posting engaging content, interacting with people, and using the proper hashtags to attract and retain your audience.

It's simple: you can't automate the level of human interaction today's Instagram users expect from brands.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media. If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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3 Hacks To Achieve Better Results From Instagram Ads

 Do you use Instagram to promote your business?

Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that's billion with a "b".

Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!

All this guarantees you an online audience that's ready to engage with your brand, so it's now more important than ever to run great Instagram ad campaigns.

Here are three hacks for running a powerful Instagram campaign.

1: Intrigue Your Audience

For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.

2: Make Your Ads Look Native

Most of the top-performing Instagram ads don't look like ads at all. Instagram can make ads look native within the user's feed without controlling the caption and image you use.

Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.

Don't forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.

3: Target Your Dream Audience

Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.

Instagram's massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don't waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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How to Sell on Instagram?

 Social media has detonated on the Internet, and advertisers wherever are figuring out how to use its extraordinary abilities to target possible clients. There are more than four billion web users on earth, and more than three billion of them utilize Social Media.

Distinctive Social Media, in any case, appeals to various age gatherings. People born after WW2, for instance, are found essentially on Facebook. Then again, more youthful age gatherings, similar to the twenty to thirty year olds, favor different platforms, and individuals in the 18 to 34 age range include an astounding 64% of the Instagram user base. That doesn't mean, notwithstanding, that in the event that you begin exploiting Instagram internet marketing, you will expand your deals quickly.

Instagram is an internet-based media platform that was at first made to meet a quite certain need. Instagram was planned, starting from the earliest stage, explicitly for the mobile platform. It was made so that individuals who made photographs or attempted making videos on their smartphones could rapidly and effectively share that content without battling through complex issues or file transfer protocols.

Selling on Instagram

On the off chance that your business sells substantial, actual products, Instagram can be one of your best advertising and selling devices.

There are a few key purposes behind this, however the essential one is that the platform has components set up that encourages the deal and conveyance of actual products. Assuming, be that as it may, you offer assistance, for example, a travel service does, you can in any case showcase your organization, and even see a lift in your business, yet clients will not have the option to buy straightforwardly through the Instagram platform.

In the event that a product can be purchased, sent, and utilized by a user, at that point Instagram has the devices to help you get that going. Remember that organizations zoomed in on selling products have a critical preferred position in Instagram versus those that offer services.

Shopping on Instagram

The shopping features enable individuals to look for and to buy the products on Instagram. This is an amazingly advantageous element for both the client and the merchant since it does something significant: it disposes off the hindrances to buying.

Before, if a potential client was keen on purchasing an item that was included on Instagram, they couldn't do as such on the spot. Tapping on a thing would remove a client from Instagram and into the seller's site where the deal would then occur.

The most effective method to Set Up the Shopping Feature

On the off chance that you need to utilize the shopping highlight on Instagram to advertise your business and sell your items, it's a generally direct, 5-pointer measure:

1. Make Your Shopify Store:

The Instagram retail facade is intended to interface and work consistently with a set up Shopify store, so ensure you as of now have one set up before you embrace the following steps.

2. Check Your National Eligibility:

On the off chance that your business is situated in the United States or Canada, you don't have anything to stress over. In any case, in case you're situated in different locales of the world, for example, Europe or Asia, you'll need to ensure your nation meets all requirements for the shopping feature.

3. Make Your Facebook Channel:

Instagram is possessed by Facebook, and the organization needs to guarantee total information similarity, so you should have a Facebook channel on your Instagram account too.

4. Make Your Business Account:

Having met the above requirements, you would now be able to make your one of a kind Instagram business account. This is altogether different from an ordinary user's social account.

5. Linking of Your Sales Channel with Your Shopify Store:

At last, you would now be able to connect your Instagram sales channel with your Shopify store. The two accounts will communicate with one another, so you will not need to stress over preparing customer transactions.

Conclusion

Whatever you do, don't be dull! In the event that you don't discover your product pictures engaging, at that point users on Instagram likely will also not like it.

Continuously ensure you present your products in their best light with regards to shopping on Instagram. With more than one billion clients consistently, Instagram offers sellers one of the best internet business vehicles accessible.

From numerous points of view, content is a versatile marketing medium that can help any business in any industry. It's additionally reasonable, simple to make, and trustworthy for long haul results. Those are quite decent advantages of it, however the genuine estimation of content advertising is its significance to digital marketing in general. Indeed, content marketing is imperative to the point that it's basic to internet-based advertising today. Read about "How Does Content Marketing Support Digital Marketing?" https://clickstree.com.au/how-does-content-marketing-support-digital-marketing/

Article Source: https://EzineArticles.com/expert/Kanika_Saxena/2335315

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Making Money With Instagram Easily

 The more accounts you create, the simpler it is going to be for you to earn money. Usually, however, you should create at least five Instagram accounts, and it's better if you may create more. Instead, you have to run several Instagram accounts. There are those around who wish to acquire popular Instagram accounts in order that they can market to the account's followers.

If you wish to earn money with Instagram but need help getting there, have a look at my course Infamous to Influential! Making money a part of nature, and struggle is a symptom which you are out of harmony with the stream of nature, how things do the job. Everyone wants to earn money with Instagram as it's an incredibly popular social network. If you wish to make money by a legit way then chose an ideal platform that teach you everything to generate money. You can earn money with Instagram and other social networking platforms.

The way to ensure your content is getting seen by the appropriate quantity of your followers is to ensure that your strategic content advertising plans are well thought out. Instagram users no longer depend on the cell phone for a source of images. There are several users on the Instagram that there isn't any product to sell them.

You really only have to focus in on how to generate income with Instagram and I'm confident you'll be one of them. The way to create cash with Instagram is to promote products which you love using Affiliate links. Then, it is going to be difficult to earn money on the website. Following that, you're going to be in a position to earn money on the website.

Evidently, you are here in order to learn to make cash with Instagram. Then you can earn cash with Instagram now. You can not earn money if you don't have some product On the flip side, if you need to accomplish a fantastic success in comparison to your product then something needs to be different which is unavailable in the industry. Once you do so, you will be prepared to begin making some money. If you wonder how can you earn money with Instagram I will reveal to you now.

In case you have followers that are interested in earning money online, share your referral link so they can become affiliates under you for second tier commissions. If you own a lot of followers, you should earn a lot of sales. Many people believe you need a bunch of followers to produce cash with Instagram, but that's not accurate. If you really need to increase followers on Instagram then click the highlighted link. Real followers are the sole way for you to really profit from Instagram. Unlike the ideal selfie, though, to earn cash with Instagram you will have to have many followers that believe you're influential.

Ways to Get Started with Instagram to begin with, you will need to have sufficient number of followers before you can begin considering posting sponsored posts. As soon as you get a large number of followers, you may sell your Instagram account to willing buyers. If you've got huge numbers on your Instagram to show off to your pals, the majority of them will most likely be shocked. There are a lot of methods in which you may earn money from your Instagram account. Thus, a good following of users ought to be developed.

First and foremost, however, making pictures seem good takes immense period of time and practice. How to generate income with Instagram is more simple that you believe. Now you get a complete idea about ways to make cash with Instagram. When you're happy, you've got happy thoughts and you're feeling happy. When you're sad, you've got sad thoughts and you're feeling sad. It is possible to also discover that friend in the business who will make you do more daily. Possessing a very best friend in the company is so essential for long-term success.

Fortunately, you can get Instagram proxies in bulk. Once you get your Instagram proxies, you can make numerous accounts and build a next. Instead, you must utilize Instagram proxies and respective strategies so as to earn money with the social network.

The huge challenge with having a very low barrier of entry is that it's also way too simple to stop. In actual numbers, from about 1000 followers upward you will have the chance to place advertising and make money. As you probably already know, the secret to any social network success is consistency and Instagram isn't a difference.

Want to expand your marketing fast on Instagram? Use this powerful Instagram tool to help you do everything so you can have time to do other things https://postregular.com

Article Source: https://EzineArticles.com/expert/Daniel_Paul/2543368

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Pinterest Creator Rewards - Earn $1000/Pin // How to Make Money on Pinterest in 2022 (TUTORIAL)